FusionCast: The Sign Industry Blog

Your clients depend on architectural signage to do more than communicate a message. Architectural signage must also help build the brand name of the company it serves.

That makes architectural signage one of the more challenging assignments in the industry because success depends not only on precision craftsmanship but also on cutting edge design and carefully selected materials that will best represent the finished product.

Understanding the different needs for indoor versus outdoor signage, such as durability, lighting, regulations and installation can help your company overcome the myriad of architectural signage obstacles. Equally important, however, is communicating with your customers. The key issues with customers are timing and cost. Discussing realistic expectations every step along the way using specs, photos and illustrations saves time and money in the end.

Choosing the Right Materials for the Job
Between durability and lighting concerns, choosing the right materials for architectural signage can be a major obstacle for the novice. And making clients understand these various issues can be a challenge in itself.

The balance between aesthetic quality and budgetary concerns are vital to ensuring your customer is as satisfied as possible with their signage once it is installed. This makes constant council with your customer essential so that they are informed each step of the way and actively involved in the decision making process.

How Light Impacts Display

Fade resistant materials are important to protect both indoor and outdoor architectural signage from the sun, but understanding the impact of ambient lighting is also a key challenge for sign makers. If you’re looking for Signage that will sit directly in the sun, we always recommend a flat or suede finish to reduce glare and reflection, conversely if your signage project is interior, a high gloss finish can often give pieces an attractive and attention grabbing look.

If you are new to the architectural signage market, give us a call! As experts in architectural design, and manufacturers of FusionCast signage, it would be great to discuss the intricacies of job specifications and benefits of offering engineered signage to your clients. It can be an overwhelming task at first, but knowing the industry and the products available is paramount to your success.

www.fusioncast.com
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SIGNing out, 

*Article reproduced in part, from "The Challenges of Creating Architectural Signage" by Jennifer LeClaire