FusionCast congratulates the ISA on earning a spot on the '50 Fastest Growing Trade Shows' lists

Everyone involved in the Sign Industry will be aware of the International Sign Association, their trade shows are always well attended and flawlessly managed, and have become a "must visit" event for many sign companies actively on the trade show circuit. For these reasons it was a great to come across an article this morning, welcoming the ISA into an elite group of Trade Show success, Trade Show Executives "50 Fastest Growing Trade Shows".

A wonderful accolade for the folks at the ISA, but I couldn't get over the  implications this has for the industry as a whole! There are thousands of Trade Shows in North America every year, and for a sign specific show to snag a top spot on a very exclusive list, suggests that the industry is booming, we are all connecting better and we've created a space where many of us can compete and add value, gradually balancing the scales away from oligopolies the industry faced in the past. By leveraging the power of networking, at shows like the ISA, and using them as a platform to jump into global markets the collective power of smaller sign companies is bringing the industry to the forefront. Lori Anderson, ISA president and CEO also sees the far reaching implications and new found vitality in the industry, saying "it only solidifies what we all felt at ISA International Sign Expo 2013: a new energy in our industry.”

The most recent, International Sign Expo featured 595 companies occupying a combines space of 202,000 square feet! and what's more, attendance exceeded 19,500, making it one of the largest International Sign Expo events in ISA history. "The increase in each area was significant enough to place ISA on separate lists for the growth in attendance and number of exhibiting companies." Impressive, indeed.

Make sure you visit FusionCast at the ISA International Sign Expo, April 23-26 2014 in Orlando, Fla. We'll be on site for the whole week and looking forward to connecting with you! If you're a sign dealer, ask about our sample program - our stunning sample plaques feature your logo, and are a great reference point to show customers as they inquire.

Congratulation to Lori and the gang at ISA,

For more information visit www.FusionCast.com and www.signs.org

SIGN-ing out,
Ben M
www.FusionCast.com