Your clients depend on architectural signage to do more than communicate a message. Architectural signage must also help build the brand name of the company it serves.

That makes architectural signage one of the more challenging assignments in the industry because success depends not only on precision craftsmanship but also on cutting edge design and carefully selected materials that will best represent the finished product.

Understanding the different needs for indoor versus outdoor signage, such as durability, lighting, regulations and installation can help your company overcome the myriad of architectural signage obstacles. Equally important, however, is communicating with your customers. The key issues with customers are timing and cost. Discussing realistic expectations every step along the way using specs, photos and illustrations saves time and money in the end.

Choosing the Right Materials for the Job
Between durability and lighting concerns, choosing the right materials for architectural signage can be a major obstacle for the novice. And making clients understand these various issues can be a challenge in itself.

The balance between aesthetic quality and budgetary concerns are vital to ensuring your customer is as satisfied as possible with their signage once it is installed. This makes constant council with your customer essential so that they are informed each step of the way and actively involved in the decision making process.

How Light Impacts Display

Fade resistant materials are important to protect both indoor and outdoor architectural signage from the sun, but understanding the impact of ambient lighting is also a key challenge for sign makers. If you’re looking for Signage that will sit directly in the sun, we always recommend a flat or suede finish to reduce glare and reflection, conversely if your signage project is interior, a high gloss finish can often give pieces an attractive and attention grabbing look.

If you are new to the architectural signage market, give us a call! As experts in architectural design, and manufacturers of FusionCast signage, it would be great to discuss the intricacies of job specifications and benefits of offering engineered signage to your clients. It can be an overwhelming task at first, but knowing the industry and the products available is paramount to your success.

www.fusioncast.com
1-877-858-0558
SIGNing out, 

*Article reproduced in part, from "The Challenges of Creating Architectural Signage" by Jennifer LeClaire

FusionCast congratulates the ISA on earning a spot on the '50 Fastest Growing Trade Shows' lists

Everyone involved in the Sign Industry will be aware of the International Sign Association, their trade shows are always well attended and flawlessly managed, and have become a "must visit" event for many sign companies actively on the trade show circuit. For these reasons it was a great to come across an article this morning, welcoming the ISA into an elite group of Trade Show success, Trade Show Executives "50 Fastest Growing Trade Shows".

A wonderful accolade for the folks at the ISA, but I couldn't get over the  implications this has for the industry as a whole! There are thousands of Trade Shows in North America every year, and for a sign specific show to snag a top spot on a very exclusive list, suggests that the industry is booming, we are all connecting better and we've created a space where many of us can compete and add value, gradually balancing the scales away from oligopolies the industry faced in the past. By leveraging the power of networking, at shows like the ISA, and using them as a platform to jump into global markets the collective power of smaller sign companies is bringing the industry to the forefront. Lori Anderson, ISA president and CEO also sees the far reaching implications and new found vitality in the industry, saying "it only solidifies what we all felt at ISA International Sign Expo 2013: a new energy in our industry.”

The most recent, International Sign Expo featured 595 companies occupying a combines space of 202,000 square feet! and what's more, attendance exceeded 19,500, making it one of the largest International Sign Expo events in ISA history. "The increase in each area was significant enough to place ISA on separate lists for the growth in attendance and number of exhibiting companies." Impressive, indeed.

Make sure you visit FusionCast at the ISA International Sign Expo, April 23-26 2014 in Orlando, Fla. We'll be on site for the whole week and looking forward to connecting with you! If you're a sign dealer, ask about our sample program - our stunning sample plaques feature your logo, and are a great reference point to show customers as they inquire.

Congratulation to Lori and the gang at ISA,

For more information visit www.FusionCast.com and www.signs.org

SIGN-ing out,
Ben M
www.FusionCast.com